Bethan Thomas

Graphic Designer

 Soft Stuff

Brand Identity & Logo Refresh

Soft Stuff is a London-based collective who provide a space for black men to explore their creativity and find connection through art. Being creative brings particular benefits to people’s mental health: boosting emotional and psychological wellbeing and helping build self-esteem. The brand identity needed to reflect the positives of creating and experiencing art, and feel contemporary and playful. As part of the project I re-drew their logo with curvier letterforms, in order to better reflect their soft sensibility.

Created with the Creative Impact Club Impact scheme.

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