Soft Stuff
Brand Identity & Logo Refresh
Soft Stuff is a London-based collective who provide a space for black men to explore their creativity and find connection through art.
Being creative brings particular benefits to people’s mental health: boosting emotional and psychological wellbeing and helping build self-esteem. The brand identity needed to reflect the positives of creating and experiencing art, and feel contemporary and playful. As part of the project I re-drew their logo with curvier letterforms, in order to better reflect their soft sensibility.
Created with the Creative Impact Club Impact scheme.