Pulse eCommerce Summit is an annual gathering for high-growth retailers and brands looking for inspiration and practical insight in the world of eCommerce. Founded by Vervaunt - a London based eCommerce and Paid Media consultancy - the event spans two days with speakers from some of the most exciting and innovative fashion and lifestyle brands in the world.
Vervaunt approached me to create a bespoke publication to accompany their 2026 edition of the Pulse event. The visual identity was designed by Made by Field, with geometric shapes and a vibrant neon green which allowed for creative expression across the magazine design.
Insight:
The event was sponsored by a selection of agencies and brands, many of whom wrote articles to feature in the publication. My creative challenge was to bring these articles to life with visual storytelling and layout design using stock imagery and graphic treatments.
As the event was set to have 2,000+ attendees, we were printing a large run so litho printing made sense, and allowed us the rare opportunity to use a neon green Pantone ink. This elevated the design greatly, with pops of green throughout injecting energy into the layouts.