Gavin Jacob Power
Brand Identity & Logo Design
Gavin Jacob Power is a wedding photographer who rips up the rulebook, creating weird and wacky shoots for arty couples. He required a logo and brand identity to set him apart from other photographers in this space, and reflect his bright, energetic and sunny personality. The cut out shapes, ripped paper and jaunty typography communicate the brand concept ‘ripping up the rulebook’, with a punk edge. I created the logo initially by hand, experimenting with cutting out letterforms with black card.