Distant Lands
Brand Identity
Distant Lands are a craft drinks wholesaler based in Cambridge, who have carved out a niche in sourcing delicious products from passionate independent makers from around the world. They had a logo but no other branding to speak of when they approached me, and felt it was time to flesh out the brand to reflect the personal and unique service they offer.
I developed a brand concept called Earth & Elements, which took inspiration from the name Distant Lands, evoking ideas of the past, ingredients from the earth and hand-made craft. The set of icons is influenced by scandi folk art, with a rough aesthetic. The hop, grapes and bee represent beer, wine and mead which are the three products the company now specialise in.