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A vibrant and rebellious brand identity for Wings - a new venture that supports video games created by diverse teams, starting with games made by women and gender minority developers.

Created in collaboration with Cara Bendon Brand Consultancy

The brand needs to speak to an unconventional audience and convey a strong but positive message. A suite of graphics was created featuring Wings slogans, providing a range of brand expressions which resonate with a young and diverse gamer audience.