Logo Design & Brand Identity

Peckham Business Forum was created to form a collective voice for the small businesses on Rye Lane and the  surrounding area. Their goal is to champion change and transformation, with business excellence at its core. I designed a brand identity for the forum, which included collaborating with a developer to produce a full website. Created with the Future Strategy Club Impact scheme. Photography by Stefon Grant.

I worked closely with the team at Tree Shepherd, a South London charity who enable small enterprises with business support, events, training and mentorship. As founders of Peckham Business Forum, their goal with the brand was to attract a wide audience and convey the vibrancy, diversity and soul of Peckham.

We kicked off the project with a walk down Rye Lane, chatting to locals and finding out more about their everyday life.

As inclusivity is a key value of the forum, a brand focus group was hosted in Peckham with several local business owners. The two final concepts were presented, and valuable feedback was taken on board to help guide decision-making.