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A trendy, edgy and electric brand identity for Current Social Club & Kitchen in Ubud, Bali. Inspired by the many definitions of the word current, the graphic elements represent flow, waves and electrical symbols.

Photography: Tony Mosche

Current is part of a neighbourhood of offerings from Outpost Coliving & Coworking, and I was lucky enough to have the opportunity to work on creating the brand from scratch. The key aims for the identity were to feel contemporary, a little sexy, and appeal to the digital nomad community of Bali.

After launching, the Current programme of events quickly grew, enabling further creative expressions throughout the promotional material.